Product Strategy--Target Groups
“Just Do It”
Nike has many target consumer markets but even their individual products can have various target markets as well. The Nike is probably one of the most recognizable sneakers that Nike currently manufactures, especially in their athletic footwear collection. With that in mind, Nike has several different target consumer markets. The entire Nike brand is recognized worldwide and they certainly target markets across the globe.
1.Mid-teens to mid-thirties
The Nike is definitely directed to a particular age group or range of ages. The most targeted age group seems to be mid-teens to mid-thirties. The individuals in this age group tend to be more in tune and up-to-date with the fashion styles available and are more willing to spend the money on these current fashion trends. The shoe are definitely eye-catching sneakers whether it is because of the shoe design itself, or the bright and vibrant color schemes used. Whatever the case may be, the bold and innovative designs of this sneaker attracts the fashion-forward consumer who is in the market for a high-end athletic sneaker.
2.Who enjoy physical activity
Another target market for the Nike would be consumers living an active lifestyle. The individuals in this market segment are ones who enjoy physical activity, whether it be a specific sport, running, or just exercising in general. Nike is known for making products for athletes and the Nike is now a distinct style of running sneakers that they offer. Although it comes down to personal preference on whether someone likes a Nike or not, Nike does a great job at keeping up with the style and technology physically active consumers are looking for in an athletic sneaker.
These are a few of the major target markets that Nike focuses on and they are always looking for new ways to improve their products to meet their consumers' demands and needs for an athletic sneaker.
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