Product Strategy--Positioning/Unique selling point
Product Positioning Strategies
As you know that positioning of Nike is considered for a chance to access or stand in the market of the world or business first class in the present day. Especially, still applies its unique selling point of the product that it differs from other competitors such as Puma, Adidas, and etc. Other competitors are direct competitors in Thailand
Nike was conscious that Nike Free needed to be positioned as an additional training shoe in your kit bag, not necessarily as a replacement to your traditional running shoes. Unlike typical athletic shoes, Nike Free shoes allows the foot to move, flex and grip just as it would if running barefoot. The advertising and marketing campaigns were carefully crafted to ensure that consumers recognised Nike Free as a training shoe which could help build additional strength and therefore the ability to train longer - not as a replacement to its other sports shoes. This product positioning was a balancing act, requiring careful communication and application.
Part of the strategy was to take this 'barefoot' shoe directly to runners. To do this, Nike used the tried and true, labour intensive method of driving mobile vans to areas in the USA , Europe, as well as Australia
I Believe that Nike's brand is the leader of shoes in the world.
Product Positioning Strategies
As you know that positioning of Nike is considered for a chance to access or stand in the market of the world or business first class in the present day. Especially, still applies its unique selling point of the product that it differs from other competitors such as Puma, Adidas, and etc. Other competitors are direct competitors in Thailand
Nike was conscious that Nike Free needed to be positioned as an additional training shoe in your kit bag, not necessarily as a replacement to your traditional running shoes. Unlike typical athletic shoes, Nike Free shoes allows the foot to move, flex and grip just as it would if running barefoot. The advertising and marketing campaigns were carefully crafted to ensure that consumers recognised Nike Free as a training shoe which could help build additional strength and therefore the ability to train longer - not as a replacement to its other sports shoes. This product positioning was a balancing act, requiring careful communication and application.
Part of the strategy was to take this 'barefoot' shoe directly to runners. To do this, Nike used the tried and true, labour intensive method of driving mobile vans to areas in the USA , Europe, as well as Australia
I Believe that Nike's brand is the leader of shoes in the world.
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