Product Strategy - Product lines & Logo
Nike's is showed its brand name under a hallmark that consists of white, black color. White colors represent elegant and stylish. and black color represents high quality and valuable thing ,seductive mystery. Moreover, the Nike’s logo looks so clear, polite, simple and professional; it makes most consumers to see the real products.
Nike's logo it looks similar to the wings on the feet of the god Hermes and a wing of the goddess Nike. The swoosh also resembles a check mark which, in American culture, has become representative of success and a job well-done.. Nike prides itself in creating state of the art athletic equipment from running shoes to soccer balls and using a logo that rhetorically represents success and visually ties into the ancient gods of sport explains its success as a successful, simple and recognizable trademark. This clear logo is a perfect example of mixing rhetorical semiotics (recognizable links to wings of gods and the check of a job well-done) and simplicity (the logo is one swift brush stroke) to create a rhetorically strong brand basis. ". For Nike, referring to the wings of Hermes and Nike as well as referring to the cultural symbol of a check communicate their visual argument successfully.
PRODUCT LINES…
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sport equipment. Nike currently focuses on soccer , basketball , running , athletics , combat sport , baseball and eyewear. Company also sells of outdoor activities such as tennis, golf , skateboarding , cycling , volleyball , wrestling , aquatic activities and other athletic and recreational uses.
FoodwearNike 6.0 (Air Max , Poggio , etc)
Air Zoom Yorker (Cricket Shoes) designed to be 30% lighter than their competitors.
Air Jordan XX3 , a high performance basketball shoes designed with the environment in mind.
ApparelIn the apparel of Nike all cloth product and accessories are considered shirt eyewear , bags , capes and shorts.
Nike +ipod Sport Kit
Is a device which measures and records the distance and pace of a walk or run . The Nike +ipod consist of a small accelerometer attached to or embedded in a shoe. Which communicates with a receiver plugged into an iPod nano , iTunes soft wear can be used to view the walk or run history.
Nike's is showed its brand name under a hallmark that consists of white, black color. White colors represent elegant and stylish.
and black color represents high quality and valuable thing ,seductive mystery. Moreover, the Nike’s logo looks so clear, polite, simple and professional; it makes most consumers to see the real products.
Nike's logo it looks similar to the wings on the feet of the god Hermes and a wing of the goddess Nike. The swoosh also resembles a check mark which, in American culture, has become representative of success and a job well-done.. Nike prides itself in creating state of the art athletic equipment from running shoes to soccer balls and using a logo that rhetorically represents success and visually ties into the ancient gods of sport explains its success as a successful, simple and recognizable trademark. This clear logo is a perfect example of mixing rhetorical semiotics (recognizable links to wings of gods and the check of a job well-done) and simplicity (the logo is one swift brush stroke) to create a rhetorically strong brand basis. ". For Nike, referring to the wings of Hermes and Nike as well as referring to the cultural symbol of a check communicate their visual argument successfully.
PRODUCT LINES…
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sport equipment. Nike currently focuses on soccer , basketball , running , athletics , combat sport , baseball and eyewear. Company also sells of outdoor activities such as tennis, golf , skateboarding , cycling , volleyball , wrestling , aquatic activities and other athletic and recreational uses.
Foodwear
Nike 6.0 (Air Max , Poggio , etc)
Air Zoom Yorker (Cricket Shoes) designed to be 30% lighter than their competitors.
Air Jordan XX3 , a high performance basketball shoes designed with the environment in mind.
Apparel
In the apparel of Nike all cloth product and accessories are considered shirt eyewear , bags , capes and shorts.
Equipment
In the equipment line of Nike all kind of sport balls and other sport equipments like gold stick is included.
Nike +ipod Sport Kit
Nike +ipod Sport Kit
Is a device which measures and records the distance and pace of a walk or run . The Nike +ipod consist of a small accelerometer attached to or embedded in a shoe. Which communicates with a receiver plugged into an iPod nano , iTunes soft wear can be used to view the walk or run history.
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